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Fleen

Project partner: Royal College of Art

Duration: 04/2023-07/2023

Team: Channy Hong, Hoi Lam Ma

Main tasks: 
User Research

Trend Research

Co-design
Prototyping and Validation

Visual Design

Exhibition Planning

Exclusive Summary

In the era of work-from-home (WFH), many individuals are facing challenges that come with the lack of separation between their personal and professional lives. This has led to a growing concern for their well-being and productivity. They don't know the importance of breaks for productivity and lack support from their company to make changes to their work environment, making these issues worse.

We aim to help companies develop a work-life balance culture that supports remote workers. Fleen offers a nature-based well-being service package that empowers companies in London who wants to help their remote workers achieve work-life balance and improve mental health by providing an inspiring and relaxing outdoor working experience. Our package is designed to use the natural setting of the urban green space to enhance creativity, reduce stress, and create social connections.

Fleen encourages companies to recognize the positive impacts of nature on well-being and performance, creating a supportive work culture that prioritises the mental health of remote employees.

Acknowledgment

We are deeply grateful for the invaluable partnerships that have shaped the evolution of Fleen, our visionary project aimed at enhancing work-life balance for remote workers. The collaboration with the RCA HR department has been instrumental in grounding our efforts in real-world insights, aligning our goals with the remote workforce's needs.

Additionally, the exciting prospect of collaborating with AnDarach as a podcast content provider adds a new dimension to Fleen's offerings. Their commitment to well-being through nature perfectly complements our mission.

Context

Method:

Desktop research

Interview

Shadowing

Vision & Mission

Insights

WHO IS SUFFERING?

Why are they suffering?

Opportunity

Ideation

Method:
Co-creation Workshop
Theory of Behaviour Change
Value Proposition
Stakeholders Map
Specification
Video Editing
Web Design

Service Proposition

People are suffering from WFH

In the era of work-from-home (WFH), many individuals are facing challenges that come with the lack of separation between their personal and professional lives. This has led to a growing concern for their well-being and productivity. Recognizing the need to address these challenges, we are embarking on a project to develop Outdoor Working Oases specifically designed for remote workers.

As the UK Government continues to encourage those who can work at home to do so, a new survey reveals that:

Workplace Trend: Outdoor Working Oasis

Outdoor spaces that were once considered a quick destination for fresh air are now becoming a functional extension of an office’s space, and it’s easy to see why.

The benefits of outdoor space are undeniable. A 2018 survey of indoor workers from L.L. Bean regarding their first-ever outdoor co-working space found that:

  • 86% would like to spend more time outside during the workday

  • 82% like or love the concept of an outdoor space

  • 77% would be most likely to do creative work outdoors

  • 74% have improved moods from working outdoors

  • 71% had reduced levels of stress from working outdoors

  • 64% reported increased happiness from working outdoors

An enjoyable, remote working day in the open green space.

 

Our goal is to help individuals experience the benefits of nearby open green spaces while fulfilling their work responsibilities so that they can fully enjoy the benefits of remote working.

Through the interview with WFHers and the online survey, we have identified a specific group of individuals who are particularly suffering from the WFH arrangement. These individuals have a strong sense of responsibility for their work and often find themselves stuck at home for extended periods. To alleviate their challenges, it is crucial for them to gain consent from their company to take breaks and change their work environment.

Through the interviewing and mapping out of their living area, we found that the key factors contributing to their suffering include living alone in a flat without alternative workspaces and lacking essential social connections.

Additionally, employee assistance programs (EAP) provided by their companies is more likely to be online service and often exacerbate their digital fatigue.

How might we help the company develop a work-life balance culture by offering a supportive outdoor environment and experience for their WFHers who live alone at a flat to experience the positive effects of working in a natural setting?

Co-creation Workshop: Create your own ideal outdoor working space

We are grateful for the support provided by RCA's HR Department during our ideation stage. This phase involves testing and analyzing the value proposition and effectiveness of our concepts. To accomplish this, we will host a co-creation workshop with our target users, facilitated by the HR Department.

The workshop consists of four main sessions:

  • Introduction to our project

  • Sharing the challenges faced during working from home

  • Creating an ideal outdoor working space using stickers and printed map

  • Refining and expanding upon initial ideas

The valuable insights, preferences, and concerns gathered from this co-creation workshop will shape the development of our concept and services based on the Behaviour Change Theory.

Fleen - Work outdoors and flow into green!

Fleen offers a nature-based well-being service package that empowers companies who wants to help their remote workers achieve work-life balance and improve mental health by providing an inspiring and relaxing outdoor working experience.

Our package is designed to use the natural setting of the urban green space to enhance creativity, reduce stress, and create social connections.

Stage of behavior change

Service Feature

Stakeholders Value Exchange

Validation

Method:

Prototyping

Idea Pitching

Stakeholder Interview

Qualitative Data Analysis

Persona

Implementation

Method
Exhibition design
Business handbooks

We have identified three risks associated with our service:
  1. The risk associated with the Fleen Radio service, where we create a real podcast demo and send it to the potential audience for better content improvement.

  2. The risk associated with the Fleen Coach service, where we build a nature-based planner to test the efficiency of better schedule planning.

  3. The risk associated with the market, where we pitch our idea to the HR in creative companies and finally develop our target company's persona.

We showcase our project on a public event

To gauge the audience's interest, we showcase our project at public events on RCA campus, The show not only gives us the opportunity to connect with potential customers, but also provides a platform for co-creation workshops where we can collaborate and receive feedback from attendees. Meanwhile, we also utilize a Fleen website to provide users with a comprehensive overview of our project, as well as business handbooks that outline our strategies and goals.

All of these visuals, workshops, and resources work together to create a holistic and engaging experience for our audience.